JIM BEAM White Label The world’s most famous Bourbon: Elegant. Smooth. Refined. Typical Bourbon flavors of caramel and vanilla, balanced with fruit and honey. That’s what 4 years of aging in newly charred American white oak barrels does to their bourbon. Since 1795, Jim Beam has been crafted by the Beam family and distilled with a strong sense of family values. Seven generations later, it’s still made with those same values and aged twice as long as the law requires. Perhaps that’s why, today, Jim Beam stands as the World’s #1 Bourbon.