Jack Daniel's is an icon in the world of alcohol. This whiskey has been produced since 1866. It is filtered through over 3 meters of maple charcoal. This process takes about 10 days and gives it the characteristic mild flavor that makes Jack Daniel's not called bourbon, but Tennessee Whiskey. Jack Daniel's Tennessee Fire is a combination of cinnamon liqueur and classic Jack Daniel Tennessee whiskey. Aroma: Cinnamon, notes of baked apple. Taste: Cinnamon, distinct accents of Jack Daniels Tennessee whiskey. Finish: Long, warming, slightly spicy.